> > For all you wine lovers out there...............
> > Wal-Mart announced that, sometime in 2007, it will begin offering
> > customers a new discount item ---- Wal-Mart's own brand of wine. The
> > world's largest retail chain is teaming up with Ernest & Julio Gallo
> > Winery of California to produce the spirits at an affordable price,
> > in the $2 - $5 range.
> > Wine connoisseurs may not be inclined to put a bottle of Wal-Mart
> > brand into their shopping carts, but "there is a market for
> > said Kathy Micken, professor of marketing at University of Arkansas,
> > Bentonville.
> > "But the right name is important."
> > Customer surveys were conducted to determine the most attractive
> > name for the Wal-Mart wine brand. The top surveyed names in order of
> > popularity were:
> > 10. Chateau Traileur Parc
> > 09. White Trashfindel
> > 08. Big Red Gulp
> > 07. World Championship Riesling
> > 06. NASCARbernet
> > 05. Chef Boyardeaux
> > 04. Peanut Noir
> > 03. I Can't Believe it's not Vinegar
> > 02. Grape Expectations
> > 01. Nasti Spumante
> > The beauty of Wal-Mart wine is that it can be served with either
> > white meat (Possum) or red meat (Squirrel).
> > P.S. Don't bother writing back that this is a hoax. I know possum is
> > not a white meat.